About Us

My idea to create a lip care line came from my experience working as a dental assistant and my love for wasting my money on beauty products, trying new products, and comparing new products. Something about opening a brand-new bottle with cute packaging and using it for the first time: but beyond aesthetically pleasing packaging, I became interested in the ingredients in lip-care products. To find out most products on the market contain ingredients that do the opposite of nourishing.

For fun, I started creating my products. I hated how sticky some of my glosses were, and gloss is obviously my go-to. I wanted a lip gloss that feels silky, has buildable color, and a moisturizing feel. Our products are made intentionally with all-natural enriching oils such as jojoba & vitamin E oil. Products contain antioxidants that stabilize free radicals and provide soothing anti-inflammatory effects. Bringing you the products you love but also benefiting your lips. 

As a cruelty-free and vegan brand, we protect animals and the environment. We do not test our products on animals. Our packaging is also eco-friendly and recyclable. 

Thank you for choosing our brand and supporting our mission to create healthy, sustainable beauty products. We hope our products will help you feel confident and beautiful every day.